Erica Martin
Marketing & Communications Professional
PIPA Privacy Officer
Compliance-aware marketing and communications professional with extensive experience delivering corporate communications, stakeholder engagement, and brand management initiatives across Bermuda's financial services and re/insurance sectors whilst ensuring alignment with PIPA, AML/ATF, and regulatory frameworks that protect organisational reputation and mitigate risk.
Qualifications Summary
Credible history of partnering with risk management teams, developing policy-compliant marketing campaigns, and translating regulatory requirements into clear stakeholder communications across leading institutions, including PwC, HSBC, Butterfield, and insurance organisations.
​
Expert in conducting risk assessments for marketing activities, bridging corporate communications with data privacy compliance, communicating with directors and regulators, and implementing governance frameworks that support business growth ensuring legal and regulatory compliance.
​
Recognised for building strong relationships, managing multi-channel campaigns that enhance corporate reputation, advising on governance and statutory duties, and providing counsel on communications strategies that align with business objectives. Experience in organising meetings and events, preparing agendas and notices, distributing the same, recording minutes and resolutions, and effecting action items.
Professional Certifications & Training
-
Certified PIPA Privacy Officer (Foundation & Practitioner)
-
ICA International Advanced Certificate in Anti-Money Laundering – with Merit
-
KIXKO Certificate in Anti-Money Laundering & Countering Terrorist Financing
-
PACE 25FA Bermuda Compliance Academy - Risk Management
-
Bermuda Foundation for Insurance Studies – Introduction to Insurance
-
GenAI Foundation Workshop – The Clarity Institute
Marketing & Communications
-
Marketing Strategy & Execution
-
Corporate Branding
-
Stakeholder Engagement
-
Internal Communications
-
PR & Media Relations
-
Social Media
-
Website Development & Management
-
SEO & SEM
-
Campaign Strategy
-
Content Development
-
Collateral Development
-
Email Marketing
-
Advertising - online | print | radio
-
Event Management
-
Copywriting & Editing
-
Data Analytics
















